One-Stop Shop

Upffront.com is much more than a shop. It is an innovative retail platform that has been built by serious sailors, for serious sailors. Upffront.com sits in the middle. The company works with every major manufacturer, global logistics specialists, and a network of installation partners around the world to take the complexity and stress out of purchasing and fitting performance-oriented systems.

This platform was created to service both private owners and trade partners alike with a tool that will make your life easier and save time.

Performance sailing specialist you can trust

hardware & Rigging

Upffront - Source for hardware and rigging for sportboats

When sourcing sailing equipement is easy

Upffront.com aims to create a more efficient e-commerce marketplace for performance hardware and rigging systems with worldwide distribution. In other word, the goal is to be your one-stop-shop partner for your sailboat equipment with a simple vision: make buying performance sailing systems and products safer and easier. This can be achieved with:

  • Offering a large inventory of products: All brands, all products, all parts
  • Detailed level of information: We invest time in unifying each manufacturer’s technical data to ensure it is clear and consistent, and easy to make comparisons between options
  • Trust and relevance: We believe in a brand neutral philosophy to recommend the accurate product for your application
  •  High level of service: Assistance available in different languages, local support through our installation partners

i'm a boat owner

See the exclusive benefits for private boat owners, whether you are cruising or racing!

i'm a trade customer

See where we can assist to grow your business (riggers, sailmakers, refit yards, coaches …)